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AI2 May 2026 · 7 min read

AI-Generated Images for Marketing: Disclosure Rules Shaping Up in the EU

AI-generated images are becoming increasingly popular for marketing. However, disclosure rules are shaping up in the EU, and you need to know them. Fusion Lot helps you comply.

Using artificial intelligence to generate images for marketing is revolutionary, but it also brings new challenges. The European Union is developing disclosure rules that will affect companies using such images. Understanding these rules is crucial.

Why is disclosure important?

Transparency is key. Consumers have the right to know whether an image they see was created by a human or by artificial intelligence. This affects brand trust and ethical considerations.

  • Avoiding Misleading: Disclosure prevents consumers from thinking they are looking at a real photograph when it is an AI-generated image.
  • Building Trust: Transparency increases trust in the brand.
  • Compliance with Legislation: The EU is preparing legislation that will regulate the disclosure of AI-generated images.

How Fusion Lot Helps with Compliance

Fusion Lot helps you comply with the new EU rules. We offer solutions for labeling AI-generated images and ensure your company complies with all requirements. Our services include:

  • Automatic Image Labeling: We develop systems that automatically label AI-generated images.
  • Consulting: We offer expert advice on disclosure rules in the EU.
  • Integration: We integrate disclosure solutions into your existing marketing systems.

Rely on Fusion Lot to comply with EU AI legislation. Contact us today!

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